Posted October, 2019

"A lot of people are thinking about how to make their brand visible to others. My perspective is instead how to build trust with customers and the value of that trust."

Chef Andre never copy the existing successful model, he always keep innovating, maintain the customer's trust in his brand and clear positioning.

"Whether you sell t-shirts, bicycles or a top restaurant, you have to find out your DNA and make a brand identity. We're not building a brand, we're building a relationship of trust."